The Platform

Everything your field team needs.
Nothing they don't.

TradeMetriq is a single platform for FMCG companies, mobile money operators, pharmaceutical distributors, and manufacturers. One login for agents, supervisors, managers, and executives.

FMCG Distribution Mobile Money Pharma Manufacturing

Three interfaces. One source of truth.

Field agents, supervisors, and executives each see what they need — nothing more, nothing less.

Field Agents & Supervisors

Field Agent PWA

Check-in / check-out flow
Coaching banner
Territory performance map
Competition board
Regional & Area Managers

Manager Dashboard

Territory health map
Early Warning Center
KPI escalation engine
Agent performance matrix
Directors & C-Suite

Executive Console

National overview
Forecasting
Competition comparisons
Board-ready reports
Early Warning Center
CRITICAL
Mwanza float shortage risk
f(x) 2.3σ below 21-day mean
WATCH
Dodoma coverage drop
f(x) 3rd week below target
01 · DETECT

Early Warning Center

Statistical process control monitors every territory against a 21-day rolling mean. When a metric drifts 2.3σ below baseline, a CRITICAL alert fires — and escalates on a fixed clock until someone resolves it. You act before the month is lost, not after.

f(x) alert = value < (mean − 2.3 × stdev) over 21-day window
02 · ACCOUNTABILITY

KPI Escalation Engine

Unresolved flags climb the hierarchy on a 24-hour clock: supervisor, then manager, then executive. Every action is timestamped. Every non-action is logged. The audit trail leaves no room for excuses.

[ladder] 24h supervisor → 48h manager → 72h executive
+0h 14:02
Supervisor flagged
+24h unresolved
Escalated to Manager
+48h timestamped
Escalated to Executive
+72h
Resolved — audit trail saved
Duka la Salama · Kariakoo
Dar es Salaam · Mobile Money
HIGH RISK
78
Churn Risk Score (out of 100)
Recalculated daily
visit_gap(40%) 31
purchase_decline(35%) 28
survey_sentiment(25%) 19
03 · PREDICT

Churn Risk Scoring

Each merchant carries a churn probability score, recalculated daily from three weighted inputs. The formula is visible to everyone — your CEO can trace exactly why a merchant scored 78. No guesswork. No black box.

f(x) visit_gap(40%) + purchase_decline(35%) + survey_sentiment(25%)
04 · MOTIVATE

Competition Board

Zone against zone, region against region — a live leaderboard with achievement badges that generate themselves from the data. Healthy competitive pressure, no manager intervention required.

[rank] target_attainment desc · badges auto-generated daily
Competition Board · Week 23
Live
88%
Mwanza
#2
94%
Dar es Salaam
#1
81%
Arusha
#3
🎍 Badge auto-generated · No manager input
Agent Outlet · Haraka Pesa
Mwanza · Sub-Agent #2847
Float balance TSh 4.2M
KYC verified 312 / 340
Dormancy risk WATCH
05 · LOCALISE

Mobile Money Ready

Float balance monitoring, KYC tracking, and dormant-agent alerts are built into the core — not bolted on as a plugin. TradeMetriq is the only field-force platform purpose-built for East Africa's mobile money ecosystem.

[native] float · KYC · dormancy — first-class data model
06 · RESILIENCE

Offline-First PWA

A service worker queues every visit, photo, and survey locally and syncs automatically when connectivity returns. It works in Mbeya on 2G. It works with no signal at all. Your agents collect data everywhere.

[sw] queue offline → background sync on reconnect
2 items queued · Syncing…
Signal restored — uploading
Visit synced ✓ Synced
Photo queued 2G ▲ Queued
Survey queued ▲ Queued

Get Started

See it working on real East African data.

We'll demo with Tanzanian FMCG or mobile money data. Whichever matches your operations.