Insights

Field intelligence for East Africa.

Research, guides, and field reports from the TradeMetriq team.

Hesabu Zinazofanya Kazi
Intelligence at the Edge
Field Operations

TradeMetriq vs the competition: an honest comparison for East African distributors

How does TradeMetriq compare with leading field-force platforms? A feature-by-feature look at what matters for East African FMCG and distribution teams.

TradeMetriq Team
2026-06-15
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Mobile Money

The dormancy problem: why 34% of mobile money agents go inactive within 90 days

Float management, KYC gaps, and visit frequency are the three leading predictors of agent dormancy in East African mobile money networks. We looked at the data and the mathematics behind each one.

TradeMetriq Team
2026-06-08
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Data Strategy

Why Statistical Process Control beats machine learning for field-force alerts

When your field team needs to trust the alert enough to act on it at 7am in Mwanza, the formula matters. Here's why SPC at 2.3σ outperforms opaque models for early warning systems in East African FMCG distribution.

TradeMetriq Team
2026-06-01
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