Built for the people who do the work.
Most field-force software is designed for managers. TradeMetriq is designed for everyone — including the field agent in Mbeya who checks their own performance score every morning before their supervisor does.
We believe field teams deserve intelligence, not just targets. We believe every alert should have a formula behind it. We believe software that works offline is not optional in East Africa — it is the only acceptable baseline.
What We Stand For
Three things we will never compromise on.
Transparency
Every number has a formula. Every formula is visible. We will never build a metric that our customers cannot explain to their own teams.
Local First
East Africa is not a feature. It is the product. Swahili is not a translation — it is the primary language. Our benchmark is the field agent in Mbeya, not the manager in London.
Agent Dignity
We build for the field agent first. When agents understand their own data, they self-correct. When agents self-correct, managers spend less time firefighting. Everyone wins.
The team.
TradeMetriq is built by a small, focused team based in Arusha, Tanzania — engineers and field-operations practitioners who've worked directly with FMCG distributors, mobile money operators, and manufacturers across East Africa. We build for the field agent first, because that's where the data — and the trust — actually starts.
Where we operate.
Work With Us
Ready to see it for yourself?
We’ll personalise your demo around your industry and team size. No generic slides.